Who believes in superstantial beauty?

This world says beauty is either skin-deep or heartfelt. Here at Vi, we believe that the “superficial” and the “substantial” intersect somewhere between your smile and your soul. So come on in. Show up as you are – gorgeous, fear-filled, powerful, and in need of some yum for your lashes, your skin, and your spirit. Don’t worry how you’re showing up; just show up. We will too.

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vi collaborative

Safe space. Authentic connections.

Our team is obsessed with making you look and feel beautiful. Each of our Vi Beauty collaborators is unique, and we weave our talents together to bring out the best in you.



Vulnerabilities: I am terrified of spiders, I can not watch a scary movie without watching a Disney movie right after, I am scared of letting someone down, I am scared of taking an unknown path in life

Joys: Fitness, walking my morkipoodle, spending time with family, online shopping, Starbucks, accomplishing a project



Vulnerabilities: Dividing time between home and work, any fear and worry about raising kids, worry about not having time to watch ideas come to fruition

Joys: My husband Ben, my two littles (Logan and Lily), two amazing sets of grandparents, a career that I love, the ability to continue to learn



Vulnerabilities: I am repulsed by vegetables, seaweed and public speaking. I over think sometimes and I am a perfectionist.

Joys: Exploring the World, learning Languages, spending time with my kitty Willa, swimming, Oreos, working on my well-being, going to concerts, Reality TV and video games.



Vulnerabilities: Having slight OCD tendencies, the urge for perfection. I fear being misunderstood because of my unpredictable personality. Some days are goofy and giggly, other days are quiet and reserved.

Joys: Being surrounded by nature. When I’m laughing so hard with my friends and family that we forget phones exist. Gifting people things I know they’ll love.



Vulnerabilities: Public speaking.

Joys: Working out. Spending time with my doodle, Benji. Ttraveling the world, and learning something new because there is always room for improvement.



Vulnerabilities: Dressing rooms (too small, I’d rather shimmy into the item right in the open fresh air), being chased, that I won’t fit into the lines, that true belonging will mean bleeding outside the lines a bit, that I am not equipped to guide my children to genuine self-love

Joys: Seeing my children smile when they do something that, deep in their heart, they are proud of. Rainbows, hand holding, the sun on my face. When I connect with a human in a present and meaningful way.


Vulnerabilities: I fear letting people down, reading somebody the wrong way, and snakes.

Joys: The endorphin surge I get from working out, my kids’ milestones, seeing my patients results after treatments.


Vulnerabilities: Biking, anything involving ankles, taking other people’s advice, fear of acceptance

Joys: Giving back to people knowing it brings them joy.

Team at Vi Beauty Lab


Exclusive service. Inclusive vibe.

It’s scary to be vulnerable, to share your fears and to live recklessly joyful. You know what? The mess is where the beauty is. So come into Vi Beauty Lab and we’ll get messy with you.


Through shaping, framing, and tinting, we accentuate your brows to enhance your features.


Achieve a brighter, healthier glow from the inside out with our skin-care services. 


Natural looking injectable treatments to plump up your lips and lines for a revived and refined look


By providing an authentic, healthy approach to lashing we unmask your natural beauty.

Men's Services

Because manly men need to be pampered too.

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Botox® Cosmetic

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Aftercare Instructions


Pre and Post Care Instructions


Make yourself a priority.

Become a Vi Beauty member and pamper yourself with member-only perks and bonus offerings off of our products and additional services.

our story

Everyone has a story. 

The one we tell ourselves. The ones we tell each other. 
The ones we share, and the ones we protect. 

Mine started on a weary Sunday by overhearing, 

“we aren’t called to change the world. We are called to simply love the people right in front of us.”

Wait, that’s it? If we love the people in front of us, so that they can love the people in front of them and then they can love the people in front of them…then isn’t that what changes the world

Beauty as a division of our internal and external selves never made sense to me. I wanted to disrupt that very concept. So I created a place where anyone can show up whole – no matter what that looks like.

That led me to Vi and Vi to me. 

Vi is a place to choose you – however you are. So, you can go out and love yourself and the people right in front of you. 

This is just one of my stories, we’ll save the rest for when we see you.  

– Danielle Anderson,
Owner | Vi Beauty Lab

Image of hexagon with text "Be your own kind of beautiful" from Vi Beauty Lab in Wayzata, MN

wanna come over?

You are beautiful, and we see it.

Here at Vi, we show up curious about the world, and ourselves, and you. We are ready to serve you in a superstantial way. When you walk out of Vi and into the wild world, we want you to feel brave and connected to your gritty and graceful self. The possibilities are right here – so embrace all your vibrant colors at Vi Lab and always color outside the lines.