Embracing Superstantial Beauty

There is only one word to describe internal and external beauty; the word ‘beauty’ itself. Somewhere along the line, the word ‘beauty’ was linked solely to the external, physical qualities we see....

Look Beautiful, Feel Beautiful: Beauty Routines

When I was younger, I loved makeup. I experimented and created. Until one day, I got the message that spending my time on a “beauty routine” meant a thing that didn’t match my heart. So, I stopped....

Love Notes from Dani: Avery the Brave

When I think of Vi’s Core Values, I think about how they are born from deep observation. These values live because I listen and remain curious about the big, and more importantly, the little humans in...

City Lifestyle Magazine Article

Read the article on pages 21-23! View on City Lifestyle

Vi Beauty blog: The Beauty Spectrum: There’s No One Way To Be Beautiful

When we look at nature, we do not question its diversity; we don’t judge its seasons. We have a lens of acceptance, and awe as we watch the wonders of nature unfold.  We delight in the early buds on...

5 Everyday Mantras For Self-Love

Our minds are powerful tools, and when we engage with them the right way we can use them to guide ourselves to a greater experience of self-love. Often used by therapists and psychologists to help their...

5 Skin Celebrating Foods That Beautify From Within

In the beauty world, people are often too focused on what not to eat when it comes to healthy, luminous skin. But at Vi Beauty Lab, we have too much joie de vivre to focus on the negative. We love to eat,...

The Essential Post-Breakup Self-Love Guide

No matter how long you’ve been with someone, breakups are painful. As we struggle to understand what happened, breakups can drum up dormant insecurities and exaggerate the ones we have always had, leaving...

How to Plan the Ultimate Galentine’s Day

Throughout history, strong friendships among women have been a source of survival, joy and both personal and societal health. Even as popular culture has tried to pit women against each other, from Betty...

Retaining Self-Love As Our Bodies Change

Have you ever looked back at a picture of yourself from ten years ago and thought, “Wow. I was so pretty. Why did I waste all that time feeling bad about myself?” In 2021, a viral Tweet blew the lid...

How to Come Back from Over-Plucking

Beauty trends are fickle. Sometimes thin in is and sometimes natural curves are sought after. This is as true for our eyebrows as it is for our bodies. Ancient Greeks and Romans thought the unibrow was...

Your Top Filler Questions, Answered

When modern injectables hit the marketplace in the 1980s and 90s, commercials aimed at women of a certain age swiftly gained cultural judgment and more than their share of late-night jokes. Today, these...

This One’s For the Boys: A Men’s Guide to Beauty Services

We’re not afraid to say it: Men, you’re beautiful. You may have been discouraged from taking advantage of the same sort of self-care that the women in your lives enjoy, but thankfully those old stigmas...

It’s Time to Disrupt the Beauty Narrative

From music to art to nature and beyond, our brains light up when we’re compelled by something beautiful. People have always found ways to adorn and decorate themselves to express and share their individuality...

The Essential Guide to Sun Protection

In Minnesota, we don’t like letting sunny weather go to waste. When our cold winters melt away, we are all outside – on the boat, in the garden, and dining al fresco. Spending time in the sun is...

A Skeptic’s Guide to Injectable Treatments

If you are curious but skeptical about neuromodulator (anti-wrinkle, tox, Botox®) or hyaluronic acid (dermal filler) injections, you are not alone. Even as their popularity grows, many people remain unsure...

Vi Beauty Blog: Your New Nightly Brow Routine

It’s not just a passing fad: we humans are hardwired to love a fabulous brow. More than just aesthetic statement makers, our eyebrows serve important purposes. They protect our eyes, help us express...